An Analysis of the Buyer-Supplier Relationship in the Quality Management of Tilapia Consumed in the Federal District - Brazil
DOI:
https://doi.org/10.21664/2238-8869.2026v15i1.8539Keywords:
buyer-supplier, Tilapia, Federal District (Brazil)Abstract
Within the agribusiness sector, this research aims to help Brazil reach 4th place in the world ranking of the largest producers of this species. Due to the significant importance of the species and the potential consumer market for fish, this study analyzes the buyer-supplier relationship in the quality management of tilapia consumed in the Federal District. This research is characterized as applied and descriptive and uses qualitative research resources. As a research method, 12 semi-structured interviews were conducted in fish markets and restaurants in the Federal District. Subsequently, triangulation was performed between the interview data and data from previously obtained non-participant observation scripts of a face-to-face nature. The results indicate that a successful partnership, from the buyers' point of view, is highly influenced by trust, commitment, and communication, leading buyers to be satisfied with the relationship and want to maintain a long-term relationship with their main tilapia supplier.
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