AGRICULTURA DE PRECISÃO E DIGITAL: ADOÇÃO DE TECNOLOGIAS E PERCEPÇÃO DOS PRINCIPAIS STAKEHOLDERS NO BRASIL.

Abstract

Digital agriculture, in a challenging global scenario of population growth and resource scarcity, plays a fundamental role in the quest to eradicate poverty and mitigate climate change. Despite the majority of Brazilian farmers adopting digital technologies, challenges such as costs, limited connectivity and lack of vision about the benefits persist. The objective of this research was to understand the final criteria adopted to define the selection and usability of digital solutions. This study adopted a field research model with qualitative data collection through interviews to evaluate the adoption of precision/digital agriculture in Brazil. An online questionnaire via Google Forms was used to collect responses from farmers, service providers and sector professionals. The data obtained was consolidated into a report and exported for statistical analysis, using absolute frequency and graphs as a basis. The research involved members of the Brazilian Association of Precision and Digital Agriculture, technical companies, distributors, cooperatives and farmers. Among some results observed, the challenges of digital agriculture in Brazil were highlighted, such as the need for technical training and the lack of clarity about costs and benefits. These challenges are crucial to guide future investments in the area. In summary, digital agriculture has the potential to improve the efficiency, productivity and sustainability of the Brazilian agricultural sector, making it more vibrant and resilient.